Archive for the ‘Social awareness’ Category
Corporate power is behind the politics of climate denial, Wall Street bailouts, union busting, and media consolidation, to name just a few. But real people have power, too. Here are some of our most successful strategies.
The power of corporations in politics and in our daily lives can seem insurmountable. They’ve got piles of cash, and no qualms about spending big to get their own way. We asked if there’s any way to shift the balance of power back towards real people. Here are strategies to put people back in charge.
Esas poblaciones no encuentran el modo de salir de la pasividad y de la despolitización incentivadas por un sistema que hizo del acceso al consumo su núcleo articulador de la subjetividad contemporánea. Un consumo, en muchos casos desenfrenado, que acabó por darle forma a un hiperindividualismo en el que cada quien se bastaba a sí mismo y cerraba las vías de contacto y comunicación con los demás amplificando la extraña coincidencia de una sociedad de masas consumidoras estalladas en su proliferación de mónadas supuestamente autosuficientes. Homogeneidad del gusto y el consumo y fragmentación de la vida social constituyen las formas prevalecientes en esta etapa del capitalismo y se convierten, a la vez, en la mayor traba para salir a darle batalla a un sistema que amenaza con arrojar de ese mismo mercado a quienes, hasta ayer nomás, atraía con todo tipo de seducciones. Reconstruir colectivos sociales con capacidad de disputar poder es, quizás, el mayor de-safío al que se enfrentan sociedades capturadas por la gramática de la alienación consumista y el individualismo. La horadación producida en lo profundo del tejido social por el reinado de los valores neoliberales constituye el peor de los venenos a la hora de intentar torcer el rumbo de un sistema que no duda en aplicar políticas de ajuste brutal.
The people protesting on Wall Street are fighting for the unemployed, the uninsured, and those totally insecure in the face of ever increasing financial inequities.
These patriot occupiers are fighting for 99 percent of us. Those who are unemployed, uninsured, underemployed and totally insecure in the face of ever increasing social and financial inequities. They are standing up for those who cannot be there right now.
Here’s the good news — you can help, right now today — no matter where you are.
It’s true that we’re indignant. But not just that. If it were just indignation that brought us together in the streets and squares of our cities, the movement would have less force. Once the moment of excitement had passed we would have gone home. That is not what is happening. After the demonstrations, groups – some larger, some smaller – have camped in the squares and after being evicted, have returned again and again. This shows a will to be heard which goes far beyond mere indignation, a will which is opening up new means of doing politics on the basis of the idea that “politics” is not only nor principally a profession – the “business” of the so-called political class – but rather that politics is the only way we have to resolve problems collectively. The capture of politics by those professionals who have turned it into their exclusive terrain, reducing it to a matter of representation and exercising it against the interests of a large part of the population, takes out of our hands those tools without which we are doomed to savage competition amongst ourselves, war between the poor.
A recent paper called “Hip and Trendy: Characterizing Emerging Trends on Twitter” calls social awareness streams “a class of communication and information platforms”. Those platforms are social networking sites such as Twitter, Facebook and even Youtube. Any place that we post 140 word comments with or without links, comments, pictures, videos and links are social online water coolers.
We’ve learned to Twitter while watching our favorite TV shows or mourn together the death of famous people. Facebook is used for both personal connections, as well as business use for marketing and gaining brand recognition through the involvement of “friends” and “fans”.
A slew of studies have shown the global impact on information, communication and the media due to popular social networking websites. For example, information and news are instant. In real-time using Twitter alone, hundreds of millions of users can log in and learn the latest interests, happenings, events, news and even public attitudes and opinions.
Sure, there’s always a debate about whether all this access to information is healthy or even necessary. But in general, the world has adapted and certain technologies thrive on this constant instant access to us. For web design, online marketing, user experience design and content writing, social awareness streams offer the opportunity to discover trending topics, opinions, and new resources. Your target market is talking to you and all you have to do is tap into their discussion streams.