The Creative Economy Report 2010 — Creative economy: A feasible development option is the second policy-oriented report to present the United Nations perspective on this innovative topic. The creative economy has become a topical issue of the international economic and development agenda during this decade, calling for informed policy responses in both developed and developing countries. Adequately nurtured, creativity fuels culture, infuses a human-centred development and constitutes the key ingredient for job creation, innovation and trade while contributing to social inclusion, cultural diversity and environmental sustainability.
This report builds upon the findings and recommendations put forward by the first Creative Economy Report 2008 — The challenge of assessing the creative economy: Towards informed policy-making, but goes a step further by deepening the analysis and bringing new insights on the impact of recent developments on the creative economy. Evidence from this report confirms an important lesson from the economic crisis, namely that the market, contrary to conventional wisdom, does not have a near-miraculous capacity to address socio-economic imbalances. Thus, policies and actions to foster development should be rooted in a balanced role for policy interventions and the market. In this context, the debate around the development dimension of the creative economy gained momentum in search of a new development model better adapted to the new realities of the contemporary society. The Creative Economy Report 2010 attempts to respond to this call by identifying trends, strengths and weaknesses as well as challenges and opportunities to be addressed, bearing in mind that it is important to reconcile national strategies with global international processes.