This site offers how to guides for using a wide range digital technologies in your social movement campaign. But how do you choose the right technology for your campaign, and does it always make sense to use the newest, most cutting-edge tech? Not usually. Begin by identifying your goals and your audience before you settle on which tools you will focus on. It’s essential to bear in mind the strategies that have worked for previous generations of activists, regardless of the communications technologies at their disposal, as well as the fact that the tools used are only as effective as the people and tactics behind them. Here are some steps for choosing which communications technologies to use and when.
Read also: How to craft a Social Media Strategy to advance your Cause
Google’s Revolution Factory – Alliance of Youth Movements
NOTE: read – Google’s Revolution Factory – to understand context.
Learning Change 