This site offers how to guides for using a wide range digital technologies in your social movement campaign. But how do you choose the right technology for your campaign, and does it always make sense to use the newest, most cutting-edge tech? Not usually. Begin by identifying your goals and your audience before you settle on which tools you will focus on. It’s essential to bear in mind the strategies that have worked for previous generations of activists, regardless of the communications technologies at their disposal, as well as the fact that the tools used are only as effective as the people and tactics behind them. Here are some steps for choosing which communications technologies to use and when.
NOTE: read – Google’s Revolution Factory – to understand context.