From Social Networks to Collaboration Networks: The Next Evolution of Social Media for Business

The biggest value that social networks offer goes beyond being marketing channels to push communication to prospects and customers. They are morphing into new channels for collaboration and innovation. Social networks are becoming unique touch points to engage communities, start conversations, recruit skillful employees, and develop new innovative ideas. Firms that successfully leverage social networks are doing so to engage their communities in conversation explicitly to tap into their brainpower and energy. They ask customers and followers to participate in brainstorming with them so they can learn how to be a better company, offer better products and services, or support the values and issues of the community. Social networks are increasingly tapping into this collaborative mindset in ways that continue to evolve.


About Giorgio Bertini

Research Professor. Founder Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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