“Change happens when there is a reasonable balance between dissatisfaction and hope.”
If I’m not yet ‘aware’ of climate change, or child labour, or the dangers of tobacco, it’s hardly for lack of information. Pushing more information at me will not change things. What is lacking is the ‘hope’ side of the equation: the feeling that I could in fact do something, make a difference.
So tell me how I can contribute. Show me how to adapt to climate change, support poor families to send their children to school, or wean myself off tobacco. Help me understand how and why my contribution is meaningful. First comes the hope, then the action; the awareness is a bonus, a product of the balance between dissatisfaction (or fear) and hope.
Learning Change 