Homo Creativus – Aspects of Creativity and Serendipity Management

The core of this conference paper is the question about the possibilities of homo creativus in the contexts of organisational psychology, education, management and science and technology parks. There is an urgent need for implementing new approaches to the world of science parks. In historical  terms we are implementing the third generation of science parks (3GSP). The future challenge for science and technology parks is increasingly the development of various creative environments and Serendipity Management principles.

Serendipity Management is a vital part of a new management paradigm, which aims towards creating favourable environments and situations by utilising the creative resources most effectively. A practical case example is the netWork Oasis environment, opened in December 2006 at the Joensuu Science Park.  In the netWork Oasis the focus of the concept design activities, in addition to the serendipity principle, has been maximising the support for tomorrow’s knowledge work and creativity.


About Giorgio Bertini

Research Professor. Founder Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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