Jeremy Heimans, the Australian native became what he calls a “movement entrepreneur,” an expert in using the internet to build social movements around pressing issues. He launched GetUp.org, a grassroots organizing force in his homeland that has more members than all the country’s political parties combined, and he co-founded Avaaz.org, a global online pressure group. His latest venture is Purpose, a New York–based consultancy on movement formation and development that has a not-for-profit arm that launches its own campaigns; one of them, AllOut.org, promotes LGBT rights worldwide and recently helped quash a bill in Uganda that would have made being gay punishable by death. Last month the Ford Foundation presented Heimans with one of its 12 Visionaries Awards, an honor that comes with a $100,000 grant, calling the 33-year-old “a next generation leader.”
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