The role of social cognition in decision making

Successful decision making in a social setting depends on our ability to understand the intentions, emotions, and beliefs of others. The mirror system (neurons) allows us to understand other people’s motor actions and action intentions. ‘Empathy’ allows us to understand and share emotions and sensations with others. ‘Theory of mind’ allows us to understand more abstract concepts such as beliefs or wishes in others. In all these cases, evidence has accumulated that we use the specific neural networks engaged in processing mental states in ourselves to understand the same mental states in others. However, the magnitude of the brain activity in these shared networks is modulated by a contextual appraisal of the situation or the other person. An important feature of decision making in a social setting concerns the interaction of reason and emotion. We consider four domains where such interactions occurour sense of fairness, altruistic punishment, trust and framing effects. In these cases, social motivations and emotions compete with each other, while higher-level control processes modulate the interactions of these low-level biases.

This conclusion implies a need to revise the idea that emotion/intuition is the enemy of reason. It is not in dispute that these two systems may often be in conflict. Rather, the data suggest that decisions dictated by reason are not always good, while decisions dictated by emotion are not always bad. In decision-making, we ignore our intuitions and emotions at our peril.


About Giorgio Bertini

Research Professor. Founder Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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