On the Hive Mind – Explorations in Social Semiotics

This thesis is about how coordinated group behavior emerges out of the many interactions between individuals. While I focus primarily on humans, other animals —including the honeybee—provide simple models to explain some of the principles that are at work in all societies. How are individuals influenced by the groups they live in ? When do individuals act for the group and not for themselves ? How do groups emerge, interact, and survive as entities in and of themselves ? Traditionally, linguistic analysis of meaning and interpretation has been focused on language use in humans, but here I focus on language as the medium of social thought. Language is not just for humans to think with as isolated individuals, nor is it just for communicating information. It is also used to create society, in every interaction. Here, I explore a set of questions about group minds that I hope will be useful in thinking about our roles within them.


About Giorgio Bertini

Research Professor. Founder Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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