The Power of Social Conversation Analysis

Every day there are millions of conversations happening in social media — including ones about your organization. In order to capitalize on the sheer amount of social buzz, you need to understand what’s resonating in regards to your organization. An easy way for you to find what’s trending is to use word or text clouds, which are offered in some social media monitoring platforms — the uberVU via Hootsuite platform has conversation maps. These conversation maps display the most-talked about topics in relation to a specific keyword or phrase, giving you an inside look into the social conversations that are evolving around the topics that matter most, in real time. While it’s interesting to see what has people buzzing, these maps serve a bigger purpose than just a quick snapshot of conversations. When used correctly, conversation maps are a powerful tool, helping you make important decisions and inform your strategy. In this guide, we’ll break down how you can use conversation maps for your organization  — plus, how you can use these maps to gather intelligence. We’ll also detail how sharing your conversation maps with other departments can help guide important decisions throughout the organization.


About Giorgio Bertini

Research Professor. Founder Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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