Social Networking with a Purpose: Building Your Referral Machine

Word of mouth has become word of Web. Social networking is here to stay. The reach, benefits, and expectations surrounding social media are endless—matched only by the pitfalls and misconceptions associated with implementing a social media strategy. With social networks blurring the line between business and personal, today’s interactive Web technologies are helping people to connect and share ideas and content with a huge potential audience. What’s more, they’re making this process much faster and more efficient than ever before. Despite the vast reach of social networking, however, most recruiters are facing tremendous pressure to fill open positions from seemingly limited talent pools. As a result, they’re spending more time than ever posting jobs, searching networks, and sifting through résumés for top-quality talent. In fact, most recruiters who have started using social networking tools and technologies have only seen their workloads grow. This white paper demonstrates how you can employ a referral strategy to leverage the power of social networking for measurable ROI.


About Giorgio Bertini

Research Professor. Founder Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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