Following the approach of Social Innovation not only being a key driver for companies in the future but a whole new paradigm, this book takes a new approach. Instead of listing current Social Innovations as best-practice examples and focusing on the solution only, we brought together the thought leaders in the area of Social Innovation both from Academia and Business to shed more light on a much larger scope of a Social Innovation understanding. This is reflected through general perspectives and considerations and a thorough discussion of related concepts that are closely linked to Social Innovation, enriched with some real-life concepts from groundbreaking solutions in the Social Innovation space. The relevance of Marketing, Ethics, Humanitarian perspective and Social Investment are discussed as well as New Business Models and the relation of Social Innovation to Sustainable Development and Corporate Responsibility. The broad range of contributions is the beginning of a groundbreaking journey which will change the way we are thinking about business. This book is for both business leaders and academics that care about building new business models and are willing to accompany the authors on their way towards a sustainable future.
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