Framing Biomimetics in a Strategic Orientation Perspective (biopreneuring)

This paper discusses how design originally rooted in biology can be translated into applications outside its original domain (biomimetics), and thus become strategically important for commercial organisations. This paper will also discuss how concepts from organisation and management theory can help conceptualise opportunity exploration and exploitation of bio-inspired designs to commercial applications (biopreneuring). Until now, research on biomimetics has primarily focused on translating design from biology to technology, leaving the application of biomimetics for business purposes somewhat overlooked. This paper fills some of that void. Business orientation literature is applied to identify some of the key strategic aspects associated with commercial translations. In closing, this paper briefly sketches out some key implications for business research and for affected decision-makers.


About Giorgio Bertini

Research Professor. Founder Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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