How to sculpt an environment that optimizes creative flow and summons relevant knowledge from your long-term memory through the right retrieval cues.
Reflecting on the ritualization of creativity, Bukowski famously scoffed that “air and light and time and space have nothing to do with.” Samuel Johnson similarly contended that “a man may write at any time, if he will set himself doggedly to it.” And yet some of history’s most successful and prolific writers were women and men of religious daily routines and odd creative rituals. Such strategies, it turns out, may be psychologically sound and cognitively fruitful. In the altogether illuminating 1994 volume The Psychology of Writing, cognitive psychologist Ronald T. Kellogg explores how work schedules, behavioral rituals, and writing environments affect the amount of time invested in trying to write and the degree to which that time is spent in a state of boredom, anxiety, or creative flow.
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