Social Network Diffusion

Networks are about connectivity and what is flowing along those connections, how something spreads across a social network is then one of the central questions within social network analysis. The study of network diffusion tries to capture the underlying mechanism of how events propagate through a complex network. Whether the subject of interest is a virus spreading through some population, the spreading of some social movement, some new fashion or innovation or it may be a marketing message through an online social network. Whatever the phenomena of interest the primary questions remain the same, that of: What are the different forces that are affecting its diffusion and how will the structure of the network effect that process? How fast will it spread, for example, will we get tipping points? how can we enable or constrain that process of diffusion?


About Giorgio Bertini

Research Professor. Founder Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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