Cross-cultural psychology is a branch of psychology that looks at how cultural factors influence human behavior. While many aspects of human thought and behavior are universal, cultural differences can lead to often surprising differences in how people think, feel, and act. Some cultures, for example, might stress individualism and the importance of personal autonomy. Other cultures, however, may place a higher value on collectivism and cooperation among members of the group. Such differences can play a powerful role in many aspects of life.
Cross-cultural psychology is also emerging as an increasingly important topic as researchers strive to understand both the differences and similarities among people of various cultures throughout the world. The International Association of Cross-Cultural Psychology (IACCP) was established in 1972, and this branch of psychology has continued to grow and develop since that time. Today, increasing numbers of psychologists investigate how behavior differs among various cultures throughout the world.
Read also: Cross-cultural Psychology: Research topics, applications, and perspectives
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