Category Archives: Facebook

When a New Tool Is Introduced in Different Cultural Contexts: Individualism–Collectivism and Social Network on Facebook

What will happen if a new tool is introduced to different cultures? What if the tool can potentially bridge those cultures? Will it be used in the same way across cultures and contribute to a decrease in cultural differences? Or … Continue reading

Posted in Collectivism, Facebook, Individualism, Social network | Tagged , , ,