Tag Archives: social contagion

Socially Shared Cognition, Affect, and Behavior: A Review and Integration

In this article, we review 4 classes of models of socially shared cognition and behavior: supra-individual models, information-processing models, communication models, and social interaction models. Our review draws on research and theory in social psychology, sociology, and organization behavior. We … Continue reading

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The Social Contagion of Generosity

Why do people help strangers when there is a low probability that help will be directly reciprocated or socially rewarded? A possible explanation is that these acts are contagious: those who receive or observe help from a stranger become more … Continue reading

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