Tag Archives: virality

Virality Prediction and Community Structure in Social Networks

How does network structure affect diffusion? Recent studies suggest that the answer depends on the type of contagion. Complex contagions, unlike infectious diseases (simple contagions), are affected by social reinforcement and homophily. Hence, the spread within highly clustered communities is … Continue reading

Posted in Communities, Community structure, Network science, Networks, Social network, Virality | Tagged , , , , ,