How To Run a Successful Crowdfunding Campaign

Looking for advice on how to run a successful crowdfunding campaign? This article lays out some of the most important considerations you’ll need to take into account if you want to build your crowd, get them engaged, and drive them to a rewarding conclusion.

dSo first things first: you’ve got to have a crowd to crowdfund something. Who are you going to reach out to with your pitch? How do you know if they’ll care about what you’re doing? How will you identify your early adopters, those precious individuals who step up first and get the process rolling? And how much money should you ask for from your community of potential supporters? To answer these questions, you’ll need to:

  •     Define the user group that will benefit from bringing your project into being;
  •     Measure your sphere of influence to get a handle on the power of your crowd for leveraging change;
  •     Determine the scope of your project based on insights about your crowd;
  •     Set priorities for who to engage first before you get started;
  •     Get the momentum rolling and grow your support base as you go along.


About Giorgio Bertini

Research Professor. Founder Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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