Text messaging explodes as teens embrace it as the centerpiece of their communication strategies with friends. Cell-phone texting has become the preferred channel of basic communication between teens and their friends and cell calling is a close second. Some 75% of 12-17 year-olds now own cell phones, up from 45% in 2004. Those phones have become indispensable tools in teen communication patterns. Fully 72% of all teens – or 88% of teen cell phone users — are text-messagers. That is a sharp rise from the 51% of teens who were texters in 2006. More than half of teens (54%) are daily texters. Among all teens, the frequency of use of texting has now overtaken the frequency of every other common form of interaction with their friends. Fully two-thirds of teen texters say they are more likely to use their cell phones to text their friends than talk to them to them by cell phone.
Paul Gauguin
Giorgio Bertini
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